Collaboration will expand access to rapidly deployable flood protection and specialist firing range solutions in the U.S.
ROEBUCK, S.C. – September 28, 2026 – Focus Sales & Marketing Group, LLC (Focus SMG) has entered into a sales collaboration with specialist protection systems manufacturer DIRICKX Systems.
Under the collaboration, Focus SMG will support business development and customer engagement in the United States, initially focused on flood protection and live-fire training and range facilities.
Based in Leeds, UK, DIRICKX Systems is a veteran led manufacturer of rapidly deployable, modular protective systems that protect people, assets and critical infrastructure against blast, ballistic, flood and other real-world threats.
For flood-prone communities, businesses and infrastructure, DIRICKX Systems’ earth-filled Flood Barriers (FB-01) provide effective emergency protection more quickly, at greater scale and with greater logistical efficiency than conventional sandbag flood defenses.
Focus SMG will introduce the systems to municipalities, emergency management organizations, utilities, industrial facilities, commercial property owners and other organizations seeking to strengthen flood preparedness and resilience.
Focus SMG will also support DIRICKX Systems’ protective solutions for commercial shooting ranges and live-fire training facilities, connecting customers with robust, adaptable systems developed originally for military environments where safety, durability and reliable protection are critical.
The collaboration combines DIRICKX Systems’ UK engineering, manufacturing and operational expertise with Focus SMG’s U.S. market knowledge and customer development experience. Focus SMG will work closely with DIRICKX Systems to understand individual site requirements and connect prospective customers with the appropriate technical expertise and solution.
Organizations seeking to improve flood preparedness, evaluate rapidly deployable flood protection, or explore protective systems for commercial shooting ranges and live-fire training facilities are encouraged to contact Focus SMG to discuss their requirements.
About Focus Sales & Marketing Group
Focus Sales & Marketing Group, LLC, a SDVOSB (service-disabled veteran owned small business), is a South Carolina-based manufacturing, converting and sales organization serving customers across a variety of industrial and specialty markets. Focus SMG combines manufacturing capabilities, technical problem-solving and market development expertise to provide solutions to customers and support manufacturers seeking to grow specialized products in the U.S. market.
For more information, visit www.focussmg.com.
About DIRICKX Systems
DIRICKX Systems is a specialist manufacturer of modular protective systems for defence, security, critical infrastructure, flood protection and humanitarian applications.
Its team includes veteran British Army Royal Engineers with decades of operational experience in the design, manufacture and deployment of protective systems in demanding environments globally.
Operating from its purpose-built manufacturing facility in Leeds UK, the company’s wider portfolio includes expeditionary barriers, perimeter security, hostile vehicle mitigation and overhead protection.
DIRICKX Systems is trusted by large government and military organisations worldwide, holding long-term supply contracts with the UK Ministry of Defence and NATO. The business has recently been awarded a U.S. Defense Logistics Agency contract for Expeditionary Barrier Systems which is currently in the final pre-supply administrative stages before beginning active in the coming months.
For more information, visit dirickx-systems.com.
Sales & Media Inquiries
Focus Sales & Marketing Group, LLC
Chelsea Barnett, Sales Director
chbennett@focussmg.com
864-918-2261
www.focussmg.com
DIRICKX Systems Limited
Unit 3, Commerce Way
Leeds Valley Park
Leeds, United Kingdom LS10 1AN
dirickx-systems.com
